An apartment building sold before it existed.

Selling apartments off-plan means selling something the buyer cannot walk through. The site had to carry the entire experience: the architecture, the neighbourhood, the light, and the specific unit.

We paired large-format visualisation with an interactive browser that let a buyer move from building, to floor, to individual apartment, with availability and layout at each step.

Location was treated as a section in its own right rather than a footnote, because in premium residential the address is frequently the product.